PocketSurfer2, a handheld device offering the fastest connectivity to the internet on the move, has appointed BOTTLE to promote it to a mass consumer audience.
PocketSurfer2 is an ultra-thin device, offering fast internet access for consumers on the move. There are no hidden costs and no contracts. Aside from the affordable initial purchase price consumers don’t need to pay again to access whatever they want to online. The device includes a built-in GPS receiver and integrated location-based services with Google Maps™.
BOTTLE is tasked with taking PocketSurfer2 into mainstream media. It will also be working on the launch of an exciting new model due out later this year. Part of BOTTLE PR’s brief is to promote the PocketSurfer2 as digital advertising real estate for brands wanting to reach consumers directly.
BOTTLE pitched against the incumbent agency and one other as part of the selection process. BOTTLE will be reporting to Richard Mower, VP Marketing & Partnerships at PocketSurfer. Richard commented on his reasons for selecting BOTTLE: “We were impressed by BOTTLE’s extensive experience in the industry and their ‘real life’ grasp of how our market works at all levels. They displayed strong creativity which was backed up by a tangible, measured plan that we could buy in to with confidence. We’re looking forward to working with the Team.”
BOTTLE PR Director Siân Gaskell, who is leading the account, says: “There is a lot of activity going on in the mobile internet space, with operators, handset manufacturers and brands all wanting to encourage consumers to get online, away from the PC. However, one of the biggest barriers to adoption to date has been consumer confusion over how much it costs to download content or surf the Internet on a mobile device. Our campaign will position PocketSurfer2 as dispelling this confusion with its up-front cost and as a viable option for anyone wanting to access the internet on the move, wherever they are.”