BOTTLE has won a project for unearthed, a new food brand which brings flavours from around the world to the UK.
BOTTLE will specifically work to promote the unearthed range of delicious Mediterranean food in the UK.
The Oxford-based agency won the account following a competitive four-way pitch. BOTTLE will carry out a short-term project for unearthed to raise awareness of the brand and its great food products. The agency is tasked with promoting the wide choice, the authenticity and the excellent quality of the foods, which range from Italian Prosciutto Crudo to French Saucisson Sec and from Greek Feta cheese to Spanish olives. The focus of the campaign will be to encourage consumers to discover the unearthed products for themselves and explore the recipe possibilities to make the products part of their weekly shop.
The campaign will launch in mid-July 2009 and will use a mixture of a comprehensive media relations campaign and online PR. The campaign will reach existing foodies in addition to those curious to introduce more Mediterranean food into their diet as well as targeting the younger generation.
Simon Day, Brand Manager for unearthed said: “unearthed is a relatively new entrant to the UK food market, with products sold in a few selected retailers, so we are looking forward to working with BOTTLE to raise awareness of our range and help drive sales. BOTTLE’s enthusiasm and creativity was something which really excited us and won them the account. We look forward to starting working with them in earnest to ensure customers are aware of all our foods in time for summer parties and outdoor eating.”
Claire Cairns, Managing Director at BOTTLE, who is overseeing the unearthed account, said: “We’re delighted to be working with unearthed on such a wonderful campaign which encourages consumers to eat in a more relaxed way with food that is easy to share. The products are fantastic and I am sure we can achieve excellent results which will in turn increase sales for unearthed products.”