Alpine Elements has appointed award-winning BOTTLE to develop both online and offline PR campaigns to launch their new sub-brand, iGOSKi and raise brand awareness for their winter and summer holidays.
Alpine Elements Group, an independent tour operator specialising in snow and summer activity holiday, is one of the fastest-growing tour operators offering premium ski, snowboard and activity breaks to the French Alps and its newest brand, iGOSKi offers a wealth of ski weekends and ski weeks to travelers on a budget.
The winter sports and summer activity holiday group selected BOTTLE because they were able to offer Alpine Elements a comprehensive campaign combining both online and offline activity. The PR consultants at BOTTLE have extensive experience representing holiday tour operators and are able to draw upon their contacts and knowledge base to secure top-level coverage and support that will translate into measurable ROI.
Senior PR Consultant, Ryan Levitt, who is leading the account for BOTTLE, commented, “BOTTLE is thrilled and excited to be working with Alpine Elements, they offer fantastic ski and activity holidays at affordable prices which is what consumers want in this current financial climate and when time is precious iGOSKi aim to pack as much ski-time in every break, leaving guests with the feeling that they’ve enjoyed a great and affordable getaway.”