BOTTLE waved goodbye to 50 toy tourists this week as its campaign with Damco, one of the world’s largest providers of freight forwarding and supply chain management, came to a conclusion.
Damco, part of the A.P. Moller - Maersk Group, appointed BOTTLE to to position it as the preferred provider of logistics for mid-sized toy wholesalers, distributors and retailers within the Toy Industry.
BOTTLE’s strategy saw the creation of the “Damco Toy Trip”, inviting toy manufacturers, distributors and retailers to contribute a toy for a round-the-world trip of a lifetime.
Big names got involved including Mattel, LEGO and Disney and even a German Princess donated a toy! The Toy Tourists included Rapunzel, Matilda and Sonic the Hedgehog.
The electic selection of toys visited ten cities travelling through seven countries spanning three continents over a four month period travelling in a range of Damco transportation.
The campaign really caught the imagination of the toy trade media with over 20 items of coverage secued.Maersk also featured the campaign on their Facebook page securing 387 Likes and through their Twitter feed which has 1,641 followers.
So as BOTTLE waved goodbye to the travelling toys, Damco waved hello to the toy wholesalers, distributors and retailers with new 200 leads and 4 new business contracts as a direct result of the campaign.