BOTTLE achieved a record number of media hits this week with Poundland’s Christmas trading results announcement.
To avoid news clashes with other announcements expected from Tesco, Co-Op and Peacocks, BOTTLE implemented a strategic plan and scheduled the release and media contact for Sunday 10 January, under embargo for Monday’s headlines. The plan worked effectively achieving over 25 pieces of coverage in broadcast, online, national and regional print.
Coverage included BBC News 24, Sky News, BBC Radio 5Live, BBC Radio 4, Daily Telegraph, The Guardian, The Times, The Sun and Daily Mirror.
Andrea Ross, Poundland’s Marketing Co-ordinator, says: “We are absolutely delighted with the results from this year’s Christmas trading announcement. The team at BOTTLE have demonstrated fantastic strategy planning which has generated in some great coverage. We really appreciate the extra effort of working on Sunday for us as well!”