Rosetta Stone, a leading provider of technology-based language-learning solutions, is setting out to help Londoners make friends this summer and has made a welcoming start by appointing BOTTLE.
BOTTLE, which won the account in a competitive pitch, was chosen for its expertise in both social communications and media relations. The campaign is under wraps with no details being released until the summer but will focus on Twitter, Facebook and live events.
Speaking for BOTTLE, Carole Scott, who will lead the account, said: “Throughout the pitch process we have been invited to work in a collaborative way with the team at Rosetta Stone, so the campaign that we are now planning has been developed as a joint team. It is a great way to work and speaks volumes about the open, friendly way that Rosetta Stone operates as a company.”
Katharina Schaden, PR Manager for Europe, commented: “We went through a very careful process to pick BOTTLE and as a result, the summer is shaping up to be an exciting time for us. This campaign will take us into new territory, giving something fun and engaging to existing learners as well as drawing new people to Rosetta Stone.”
- ENDS-