TONI&GUY, the SuperBrand and award winning hairdressing company, has appointed BOTTLE to raise awareness of its founder, Chairman and CEO, Toni Mascolo.
Toni Mascolo started TONI&GUY 45 years ago with his first hairdressing salon in Clapham, London and now boasts an empire of over 405 salons globally in 41 countries. His creativity, innovation and business acumen have all been directly responsible for changing the face of modern hairdressing.
Until now, Toni’s profile has been very low key and BOTTLE is tasked with demystifying the name behind the brand and unveiling the real Toni of TONI&GUY. The promotion of Toni’s many business achievements and his insight and vision for TONI&GUY and the many other companies that he heads will be the main focus for the PR campaign. This will be achieved through targeted media relations to secure profile pieces, interviews and features, with some creative ideas implemented once the campaign has kicked off.
BOTTLE PR will work closely with the TONI&GUY PR team, headed up by Carolyn Whitehorne and Karen Harper. Carolyn commented on the reasons for selecting BOTTLE: “We were really blown away by BOTTLE PR’s enthusiasm and energy and very impressed that they understood the objectives and brief so well. We wanted an agency that will become part of the TONI&GUY family and one that shares the same working ethos. We feel we have found this in BOTTLE PR and are looking forward to some great results.”
BOTTLE PR Managing Director Claire Cairns, who is leading the account, says: “We are absolutely delighted to be working with such a huge SuperBrand and the man behind TONI&GUY himself. Toni is an incredible businessman and entrepreneur who has created a phenomenal business empire and we are looking forward to making his many achievements and successes known. This is an exciting time for BOTTLE PR and we are delighted to have been recognised as the agency that is a cut above the rest for TONI&GUY.”