Oxford PR agency wins 'Best Use of Social Media' and named as 'Outstanding Public Relations Consultancy' in regional PR awards.
Oxford-based public relations agency BOTTLE is celebrating after scooping an awards double at the CIPR PRide Awards held at the Oxford Belfry on Friday (25 November 2011).
The awards, held by The Chartered Institute of Public Relations, recognise the best public relations agencies and campaigns across the Thames and Chiltern region and were judged by a national panel of leading PR experts.
BOTTLE was named as Outstanding Public Relations Consultancy at the event. A CIPR spokesperson said: “BOTTLE has achieved really great results and growth despite some very tough trading conditions. They have displayed great innovation in developing new services for clients and there have been great new wins and improvements in performance. The campaigns are both creative and effective. Talent has been developed well and the agency has thrived in what could have been a very challenging climate.”
BOTTLE also topped the Best Use of Social Media category for its campaign for TV channel HISTORY.
Paul Sutton, Head of Social Communications at BOTTLE comments: “Our HISTORY campaign, which teamed up with location-based social network foursquare, was a fantastic breakthrough campaign that has gained widespread praise. It’s a great achievement for this to be recognised by the CIPR. We are continually developing PR social media campaigns for clients, and this award is testament to the fact that BOTTLE is becoming known as a top agency for digital media and online PR.”
Commenting on the award, a spokesperson for the CIPR said: “BOTTLE took what is perceived as a dry subject and engaged people in a new environment to challenge these misconceptions. Their results-driven approach teamed with innovation and creativity across a number of social channels to seed their campaign made this entry really stand out for the judges.”
Claire Cairns, Founder and Director at BOTTLE, comments: “It’s an absolute honour to have won both awards. This is recognition for our fantastic team who live our ‘BRING IT ON’ ethos for our clients. These awards top off a brilliant year for BOTTLE and we look forward to more success in 2012.”