BOTTLE is getting its sums right as it starts working with MacIntyre Hudson, one of the UK’s top 20 accountancy firms.
The Oxfordshire agency was appointed following a competitive pitch and is tasked with delivering a PR programme that focuses on the expertise of MacIntyre Hudson’s principals in fields such as tax and counter fraud and for sectors such as travel, legal and healthcare.
Work has just begun, with the team at BOTTLE focusing on the upcoming budget, as well as issues facing the construction industry.
Carole Scott, Director at BOTTLE, says: “Our job will very much focus on the people within MacIntyre Hudson. Their experts aren’t afraid to take strong lines and make bold comments. It makes our job much easier, as their people stand out from the crowd. The aim is to build the firm’s thought leadership in the nationals and vertical sector press, as well as giving support to MacIntyre Hudson’s regional offices.”
Eva Bärnheim, National Marketing Manager at MacIntyre Hudson says: “When we started the project of finding a new PR agency we quickly realised how competitive the market is. There is no shortage of PR agencies to choose from, but we were surprised to find how many firms are continuing to put forward a very standardised PR offering. We had set out to find an agency which could help us communicate and connect with our audiences across all different channels and we were very impressed with BOTTLE’s 360 degree view of PR - their attitude and readiness to embrace and incorporate social media and other tools into the PR mix. And apart from being very professional they are nice, approachable and fun to work with.”