musicMagpie.co.uk, the UK's most popular “CASH for CD, DVD and Games” website, has appointed BOTTLE to handle its PR brief after a competitive pitch.

As one of the UK’s largest online recycling websites, musicMagpie.co.uk offers customers a quick, easy and rewarding way to de-clutter and make money from their unwanted entertainment products.

BOTTLE has been tasked with boosting musicMagpie’s brand awareness among its core audiences through national media. The team is also responsible for promoting the website’s iPhone app and the forthcoming launch of their Android and Blackberry applications, all of which allow customers to scan barcodes of unwanted products and sell them directly via their mobile device.

BOTTLE Director, Will Cairns, who will be overseeing the musicMagpie account, comments: “With its revolutionary service and aggressive expansion programme, we are thrilled to be working with musicMagpie. We are looking forward to delivering some fantastic campaigns combining both traditional and social communications, and turning musicMagpie into a household name.”

Eren Ozagir, Commercial and Marketing Director of musicMagpie.co.uk, says: “We needed an agency with vivid ideas and one that could deliver them! We are all excited to be working with the team at BOTTLE who not only impress with their knowledge and creativity but are really focused on getting the right results.”