Ovo Energy , the UK’s fastest growing energy company, has appointed BOTTLE to head up its National and social media campaign for cheaper, simpler and greener energy that challenges the Big Six Energy suppliers and stale status quo of the energy market.
BOTTLE was chosen after a competitive pitch to deliver a national PR plan that reflects Ovo’s fresh and forward-thinking approach to energy. BOTTLE is tasked with the launch of Ovo’s cheaper and greener energy tariffs, building brand awareness around simple and excellent customer service, and engaging in corporate and customer communications through a multi- social media platform.
“We chose BOTTLE because they were a good match for us,” said Stephen Fitzpatrick, Managing Director and Founder of Ovo Energy. “BOTTLE understood our objectives and the need for change in the energy market.
“I set up Ovo Energy to provide an alternative to the poor customer service and complicated tariffs being offered to energy customers in the UK. These low standards resulted from an uncompetitive industry dominated by the Big Six energy suppliers. At Ovo we aim to do things differently. We felt that BOTTLE was the perfect partner to help communicate how we’re challenging the status quo.”
Verity Blake, Senior PR Consultant at BOTTLE PR, says: “It’s an exciting company and industry to represent as change is occurring all the time but Ovo is setting a precedent with its straightforward approach to energy supply and we are working to promote this change.
Our key objective is to raise brand awareness synonymous with simpler, cheaper and greener energy which we will be delivering through a series of national media campaigns aligned with a customer and stakeholder engagement programme through social media.”