Family-run bakery brand The Fabulous Bakin’ Boys has asked leading Oxfordshire agency BOTTLE to launch its new snack product on a three month project basis.
Following a competitive pitch process, BOTTLE picked up the brief to launch the brand’s new Fruit ‘n Oat Slices through traditional PR as well as a comprehensive social media campaign.
Claire Cairns, Founder and Director at BOTTLE , said: “We’re thrilled to be working with The Fabulous Bakin’ Boys and launching the first ever baked snack, which contains one portion of fruit, to the consumer audience, most specifically mums and people on the go.”
Having launched in 1997 with its own range of nut free, individually wrapped muffins, cupcakes and flapjacks, The Fabulous Bakin’ Boys are now commonplace in the ‘big four’ supermarkets with its bakery products.
The Fabulous Bakin’ Boys Founder, Gary Frank, said: “We felt BOTTLE’s creative approach to our brief suited us perfectly. The combination of their integrated traditional PR and digital ideas were key to our decision to appoint BOTTLE, and we felt the quality of the ideas presented will best launch our product to the key media.
We are delighted to be working with such a down-to-earth and professional PR team.”
BOTTLE will be launching the Fruit ‘n’ Oat Slices in the New Year.