The Public Relations Consultants Association (PRCA) has awarded BOTTLE its Consultancy Management Standard – the gold standard of service for the PR industry.
The internationally recognised Consultancy Management Standard (CMS) is the industry’s quality certification system for public relations firms, and only about 109 of the UK’s 2,000+ PR consultancies have passed the rigorous independent audit required. The Standard is an assurance to clients that BOTTLE adheres to strict quality standards in management, communication and service delivery.
The CMS is an independently-audited set of eight tests which a consultancy must pass before it is eligible for membership of the Public Relations Consultants Association. It combines elements of ISO 9000 and Investors in People with criteria specific to the public relations industry.
Francis Ingham , director-general PRCA says: “Well run businesses consistently deliver the results clients are looking for. The Consultancy Management Standard was developed specifically to ensure that PRCA members have the systems and structures in place to meet and exceed clients’ expectations. The Standard has been so successful that it has now been adopted in 14 countries around the world.”
BOTTLE is one of over 160 PRCA members based throughout the UK. These consultancies are of all sizes, working for clients in all business sectors. Together they employ around 5,000 people and generate more than £400 million in each year in fees from clients.