BOTTLE pitched against four agencies and won the brief based on the strength of the team’s technology experience and understanding of the business issues facing Validata’s customers.
Validata, a leading solutions provider which links business and IT processes to provide its clients with an easier and more cost efficient approach to managing software delivery, has appointed BOTTLE to direct and manage its global PR and marketing campaign.
BOTTLE is initially tasked with launching a new software suite to a global audience. Part of BOTTLE’s brief is to support Validata’s marketing function. Sian Gaskell, director at BOTTLE who is leading the account said: “We are very pleased that Validata appointed us to be involved in their PR and marketing at such a crucial and exciting stage of the company’s development. We are already fully immersed in kicking off the PR campaign to Validata’s global audience and ensure that their offering, which is a compelling one for organisations in today’s current economic environment”.
Validata works with organisations worldwide and across many industries including Financial Services, Banking and Telecommunications. BOTTLE will be reporting to Stephen Johnson, Global Marketing Director for Validata. Stephen commented on his reasons for selecting BOTTLE: “We are currently at a significant point in the company’s evolution - we are about to launch a new brand identity as well as an innovative software solution to a global audience. We were looking for a strategic, creative, and truly effective PR and marketing partner who would be able to work alongside us on that journey. We found that in the team at BOTTLE PR.”