BOTTLE has won the UK brief for Linwoods, manufacturers of a range of premium bakery, fresh dairy and healthy superfood products.
BOTTLE will specifically work to promote Linwoods’ range of tasty and nutritious natural healthy superfoods across the UK.
The Oxford-based agency won the account following a competitive four-way pitch. BOTTLE will carry out an ongoing PR programme for Linwoods to raise awareness of the company and its superfoods’ products. The agency will educate consumers on the benefits Linwoods’ natural and organic products offer and on the ease of using them in every day meals.
The campaign will launch in May 2009 and will use a mixture of experiential and online PR, in addition to a comprehensive media relations campaign. The campaign will reach existing healthy eating fans in addition to a new generation of people yet to try them.
Joanne Hayden, Marketing Director for Linwoods, said: “Linwoods is a relatively new entrant to the UK market and we are looking forward to working with BOTTLE to implement a range of creative PR campaigns to help drive trial and sales. BOTTLE devised and presented us with a host of fantastic ideas, and their passion and enthusiasm for the Linwoods brand certainly came across during the pitch.”
Claire Cairns, Managing Director at BOTTLE PR, who is heading up the Linwoods team, said: “We’re delighted to be working with Linwoods on such an interesting and topical campaign. We hope to create a real buzz around the brand in the UK via a mixture of experiential and online PR activity.”