Multi-national car manufacturer, Honda, has invested in PR support to promote awareness of the 9th generation Honda Civic within the lifestyle press.

BOTTLE will implement a PR campaign for the motoring brand in order to secure targeted coverage within the lifestyle press that reflect the Honda Civic ethos of “discovering the great unknown.”

Ellie Wright, PR Communications Executive Honda UK, says: “BOTTLE has shown great creativity with a clear understanding of our business and we’re delighted to have them on board for this campaign.”

BOTTLE CEO, Claire Cairns, said: “Honda is always innovating and we will reflect this in our PR strategy. We will be targeting lifestyle journalists with an incredibly creative challenge – so watch this space!”

The account will be led by Victoria McGovern, Associate Director at BOTTLE.