Broadly speaking, we offer two levels of search engine optimisation (SEO) services. The first is full, ongoing SEO to a website, blog or other online platform, and the second is project-specific SEO focused upon ensuring the work we carry out at BOTTLE is properly optimised for the web.
The specific SEO practices needed are normally determined by your objectives, and may include any of the following elements:
SEO Audit: a full audit of how well a company’s current SEO marketing is performing, including keyword analysis, html coding analysis, competitive analysis, back-linking analysis and domain authority, user experience investigation, Google Analytics evaluation and pay-per-click (PPC) analysis.
Creation and management of a PPC advertising campaign on Google (or other search engine), Facebook or LinkedIn
Liaison with web designers to fix coding, design and content issues
Content mapping: comprehensive gap analysis to determine content opportunities or restructuring of existing content
Creation of new content or optimisation of existing online content (news releases, blogs, social media profiles, videos, images etc)
User interface design to ensure the user experience is optimised to encourage traffic around the site and increase stickiness
Affiliate marketing
Banner advertising
User testing and multivariate testing
Link building campaigns to drive Google influence to online properties
Remarketing