Social Media Strategy
We analyse the people you need to engage, what social channels they use, what their interests are and what your competition is doing, and we devise bespoke strategies focused on changing behaviours and attitudes.
Community Managament
If you have an existing Facebook page, Twitter profile, blog community or other online network, we will manage and maintain these 24/7
on your behalf.
Blogger Outreach
Increasingly important, we analyse the blogs in your specific field of interest, identify the most relevant and suitable bloggers for you and carry out focused, personaluised engagement programmes that generate results.
Content Marketing
Social communications thrives on content. We produce status updates, tweets, blog posts, infographics, video content, images and conversation starters to create and maintain buzz around your brand.
Search Engine Optimisation
Effective SEO helps your website, your blog and your social profiles to be found on search engines. We operate and run both on-site SEO (using keywords and web coding) and off-site SEO (generating beneficial links).
Read more about our SEO services here.
Consultancy & Training
Sometimes organisations have the resources in-house to manage and run their social and digital media campaigns. We offer ongoing support in the form of best practice training and ongoing trend tracking to ensure activities are as effective as possible.
Listening & Analysis Programmes
Monitoring is key to any social communications programme. We can run one-off, detailed benchmarking programmes on which to base strategic decisions, or ongoing blog, social network, forum and community monitoring.
Influencer Engagement
As part of the listening process or separate to it, we identify key influencers across the web to build into outreach programmes, whether they bed bloggers, journalists, Twitter users, Flickr users or other topic-related social network power users.
Social Media Identity
Social network profiles need a voice and a recognisable visual identity. We devise strategic identities that integrate profiles within wider communications programmes.