news from our clients
A sparkling new arrival for wine lovers
Paragon Vintners Ltd has appointed BOTTLE PR to launch a new, delicious and innovative sparkling rosé wine to UK consumers. BOTTLE PR will devise and implement a national and regional campaign to launch Fresita into the market.
Fresita is 100% natural, with no artificial colouring or flavourings it is one of a kind. Crushed strawberries are blended with the high quality Chilean sparkling wine, and make up 3% of Fresita.
The deep crimson colour of the wine and the crisp fresh strawberry finish make Fresita an appealing drink for the stylish and modern consumer for any occasion.
Claire Cairns, joint Managing Director at BOTTLE PR commented: “Fresita is an exciting product and we’re thrilled to be launching something unique to the UK.
Aimed at consumers looking for a high quality and light-hearted drink, Fresita will be a fun and exciting account for BOTTLE PR and we are looking forward to implementing a wide-ranging creative PR campaign to target national and regional media.”
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