our approach
Hands-on team-working
Most PR agencies operate a tiered (and tired), hierarchical account team and over-rely on their juniors. BOTTLE PR’s simpler structure delivers optimum results for our clients. Our senior PR consultants, each with a decade or more of PR experience, dedicate a high proportion of their time to working directly on a small number of allocated accounts. As a result, you’ll receive the highest possible standard of personal service and far greater return on your PR investment.
We aim to become your trusted strategic partner. Our clients have the reassurance of knowing that the consultants dedicated to their account are firmly behind their organisation, contributing energy, expertise and enthusiasm.
Crystallising your messaging
Once we fully understand your markets, competitors, culture, customers, people, vision and issues, we plan the PR journey to fulfil your ambitions. It starts with a Messaging and Campaign Planning Workshop, typically lasting between half and a full day.
Held before proactive work starts, the workshop equips us to devise highly focused PR that delivers results in line with your business objectives and agreed targets. It also covers the practicalities and practices of our working together.
Not surprisingly, clients come to regard us as a trusted, effective extension of their own team, confident that we will protect their interests.
A transparent way of working
A policy of ‘no surprises’
At BOTTLE PR, we uphold the highest standards of integrity and transparency. Our charging structure is clear, simple and predictable, based on standard daily/hourly rates for all the professionals working on your campaigns. We keep you up to date on the results we are achieving.
Here’s what you can typically expect:
- All activity quoted in advance
- Excellent account management with regular written and face-to-face communications
- Weekly minutes of recent and planned activity, detailed timesheets, monthly work-in-progress reports, and tactical campaign plans
- Regular conference calls and meetings to review results and identify fresh news opportunities
- Short quarterly reports reviewing the volume and content of media coverage against pre-set targets
Media coverage is obviously an important measurement tool. However, we advise also taking business deliverables such as website traffic, enquiries from prospects or potential supporters, sales, even lower numbers of complaints... into account, too.