online brands

Integrating traditional PR and new social media for online brands

Making any business visible in today’s crowded marketplace is always a challenge and never more so than for ’virtual’ companies without a bricks & mortar presence. Fortunately, it’s a challenge at which BOTTLE PR excels.

As an online business, you’ll appreciate how important it is to cultivate excellent relations not just with the traditional print and broadcast media but with online/new media, too. We’ve a whole division, BOTTLE 2.0, devoted to using new social media such as Web 2.0, blogging, podcasts, online forums...By integrating both online and offline PR, we’ll help you to create a presence that maximises coverage and influence.

What could we do for you?

• Get you heard above the noise to capture the attention of prospects and customers
• Manage your brand awareness and reputation with opinion formers and influencers
• Run a launch event to make your online service highly visible from the start
• Develop creative campaigns to maximise traffic to your website
• Use Web 2.0 and social media techniques to reach web-based communities and influencers

We’ve done all this and more for clients such as...

In addition, we’ve work extensively with both consumer and business-to-business companies whose business model includes a strong online presence or e-commerce arm. Examples here are Bravissimo.com, the retailer/e-tailer of clothing for curvy women; and IT leaders IBM and Microsoft.

Please click here for the case studies.

"The PR campaign was a great success and we would happily work with BOTTLE PR again. The creative photography gave us excellent leverage with the media, and secured us front-cover slots with a number of our key target publications and online sites - not to mention the great broadcast coverage.”
Adrian Portlock, Founder and Managing Director, CheckMEND property checking service

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