consumer IT experience

make your voice heard in a noisy industry

Before forming BOTTLE PR, its founders and joint Managing Directors worked extensively in the technology sector, accumulating over twenty years’ experience in leading UK and European PR programmes for consumer technology brands.

BOTTLE PR has built on this experience and today its strong team of consultants offer particular expertise in consumer technology PR. With experience across the board – from cutting-edge start-ups to large global brands – they will help your business stand out in a crowded industry.

Whatever the specific requirements of your company, we have the breadth of expertise across this sector to help – whether your focus is software, hardware, online or otherwise.

To complement the traditional PR services, BOTTLE PR has a dedicated digital PR team, BOTTLE 2.0, who run phenomenally successful digital PR campaigns involving:

Evaluating and monitoring your online reputation and taking appropriate action
Providing online crisis management support where necessary
Identifying, coaching and supporting company in-house resources to service a social media communications strategy
Implementing a ‘community’ building strategy using a mix of in-company and BOTTLE 2.0 resources
   - Forums
   - User participation programmes
   - User-generated content programmes
Defining and delivering an audio or video podcast strategy and programmes
Designing, creating and deploying campaign microsites to suit a social media campaign

Draw on our experience

BOTTLE PR works with, and has worked with, a wide range of clients in consumer technology, including:

PocketSurfer
Be UnLimited
PC World
IBM
ntl
wabbadabba
GE digital cameras

Our consultants also bring their collective experience of working with high-street brands such as BlackBerry, Logitech, T-Mobile and Dixons/PC World, Adobe, Panasonic, BT, Orange and Logic 3 including the launch of the mold-breaking Freeserve ISP. The team also have specific strengths in the lifestyle technology sector working with brands such as satellite navigation market leaders TomTom and CoPilot Live as well as virtual reality PC game, Real World Golf.

CASE STUDY: BE UNLIMITED

Broadband provider Be UnLimited appointed BOTTLE PR to launch the company and raise its profile among its peers and in the trade media. This it did – with stunning success! The launch event at Tower Bridge in London was attended by 300 industry and media contacts.

In the UK’s crowded ISP sector, Be quickly emerged as the most talked-about company and attracted over 10,000 registrations even before announcing the price. This was due to BOTTLE PR’s excellent media and industry contacts and use of the most up-to-date PR techniques available, both online and offline. Commercial success followed with Be becoming part of O2.

CASE STUDY: WABBADABBA

Search engine wabbadabba, which is powered by Yahoo!, has the added twist of offering users the chance of winning a prize – just for searching. When it needed winning PR ideas, wabbadabba turned to BOTTLE PR. The launch campaign was a roaring success, with a 400% increase in site users and a staggering 1,000% increase in revenue generated, less than three months into the campaign.

Media highlights included a three-minute slot on Radio 2’s The Steve Wright programme, which featured wabbadabba as its ‘website of the day’. This alone generated over 1,000 extra users. The campaign also resulted in coverage in Stuff magazine, Web User, Tech.co.uk and around 50 different blog sites.

“BOTTLE PR is a breath of fresh air. It is a pleasure to work with a firm that delivers on time, on budget, and with enthusiasm. We have seen a fantastic change to our bottom line as a direct result of the work they have done. In just one day, we had a 4x increase in the number of unique visitors, and a 10x increase in revenue...which is nice!”

Ben Akin-Smith, Head of Innovation, wabbadabba

CASE STUDY: GE DIGITAL CAMERAS

When technology, media and financial services giant GE and General Imaging, the worldwide exclusive licensee for GE digital cameras, joined forces, they chose BOTTLE PR to launch their range. GE digital cameras, the company’s first venture into the UK consumer electronics market, are now set to take on market leaders.

Campaign plans include a high-profile media launch event in London and subsequent ongoing PR to support the products in the UK. It will also highlight that GI has some of the premier names in the global imaging industry behind it, including Hugh Komiya and Yasuhisa Nishida, as well as Gary Sutton and Gary Banks in the UK.

A broader perspective on your projects

Tools or toys? Today, the line is blurring between devices used for work and recreation. So, you’ll be pleased to know that BOTTLE PR brings great experience of supporting leading technology companies in the SME and enterprise space, such as IBM and Nortel, and also many companies in the business-to-business sector.

We also work on influential public sector campaigns that drive the adoption of new technologies. A key example is the South East England Development Agency ‘Unfair Advantage’ campaign to create a network of wireless internet access points across the South East and promote the take-up of broadband.

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