financial services experience
Does confidence create credibility? Or does credibility create confidence?
Now as never before, Financial Services institutions need to focus on their reputations as part of that credibility/confidence imperative.
BOTTLE PR works with high-street, online and investment banks, insurance companies and online comparison websites to help them become a provider of choice for savers, investors and customers.
And to help them give a clear public lead on financial issues, thereby boosting their reputations – and impact.
In Financial Services, industry analysts' views carry special weight. Which is why BOTTLE PR keeps close and responsive relationships with these analysts, to keep them fully briefed about your business.
Our consultants bring previous experience of senior in-house roles with ING Direct, GE Capital, Lloyds TSB and Standard Life.
What can we do for you?
- Work with key business and personal finance media to obtain positive coverage, to raise your profile as a leading voice of the industry
- Build an effective analysts relationships programme
- Reinforce your credibility in the market with speaking opportunities and awards
- Run public affairs campaigns to build new relationships at high political levels
- Maximise your budget with careful strategic PR campaigns
As we have done for:
- ING Direct
- Fresh! Insurance
- Standard Life
- Compareandsave.com
- Churchill Insurance
- PensionsFORCE
- Renaissance Easy Claim
- The TDX Group
- PayOffline
- Glitnir
- The FD Centre
BOTTLE PR: following the flow
CASE STUDY: ING DIRECT
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Background
- BOTTLE PR was appointed by ING Direct during the launch of this savings-bank in May 2003. ING Direct was a new player in the online savings market.
Objectives
- To provide strategy and implementation on the communications required for new product launches starting with the launch of the online saving bank
Strategy
- Excellent relationships with the national business, personal finance and trade media were cultivated
- ING Direct had a dramatic impact in the UK savings market. This is partly down to the excellent media coverage the company received in the months following its launch
Coverage
- ING Direct received more coverage than any other financial provider in the post-launch months and Lindsay Sinclair (CEO ING Direct) was the most quoted executive within the financial industry
- In April 2004, ING Direct received more press coverage in the UK than any other financial services company following simple and focused campaigns
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