The rapid rise of Web 2.0 and social media sites has brought a new generation of web-based communities and influencers who share opinions, experiences, and perspectives through the medium of chat, messaging, email, video, blogging, discussion groups/forums...
The trend has moved out of the teenage geek’s bedroom to excite all age groups. Companies and not-for-profits alike ignore at their peril this new opportunity to engage actively in conversations with virtual communities and key online influencers.
But it’s a minefield for the unwary. Success demands more than posting a ‘vanilla’ company blog. Communications must have intrinsic value and interest for an audience which has the power to talk back (and bite back) as never before! BOTTLE 2.0, working as part of the BOTTLE PR team, provides an integrated and mutually cross-supporting online and offline PR communication function. Together, we’ll help you to create a presence and activity in this space to maximise coverage and influence.
BOTTLE 2.0 manages brand awareness and reputation online and develops creative campaigns to maximise traffic to your website through the following services:
- Developing and implementing a Web 2.0 and social media PR and communications strategy
- Evaluating and monitoring your online reputation and taking appropriate action
- Providing online crisis management support where necessary
- Identifying, coaching and supporting company in-house resources to service a social media communications strategy
- Implementing a ‘community’ building strategy using a mix of in-company and BOTTLE 2.0 resources
o Forums
o User participation programmes
o User-generated content programmes
- Defining and delivering an audio or video podcast strategy and programmes
- Designing, creating and deploying campaign web microsites to suit a social media campaign
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