B2B experience

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We love the challenge of getting you noticed by the business customers you need to reach.

BOTTLE PR identifies business issues on which you can show leadership, offering expert opinion and comment. We find speaker and round-table opportunities, sponsorships and industry awards. It all helps increase awareness of your brand – and of your wider credibility and contribution.

Our business-to-business clients trust us to target our efforts and their budget for maximum return. We deliver carefully-planned media campaigns to secure coverage in the leading national, professional and trade print, broadcast and online media.

What can we do for you?

Make your business stand out from the crowd
Secure coverage in national, trade and professional media
Raise your profile as a ‘voice of the industry’
Focus your efforts for better return
Extract every drop of impact from your PR budget

As we have done for these clients:

AXA ICAS - retained agency since 2005 for one of the world’s foremost employee well-being companies
Morgan Cole - law firm with branches across the southern England and Wales
Sea Axis - launch of a new freight container to the trade
Conference Centre Oxford - launching this unique city centre venue
de Poel - cost reduction consultancy specialising in labour recruitment
Sypol - a health and safety consultancy
IMServ - leading provider of world-class Carbon & Energy Solutions
CA Group - leading provider of sustainable roofing solutions
Orion Health - international provider of clinical workflow and integration technology
Retail Eyes - experts in customer experience research
Validata - leading provider of next generation Application Lifecycle Management (ALM) solutions
TONI&GUY - raising awareness of Toni Mascolo, founder of TONI&GUY, via the high profile business media

We have also worked with public and private sector organisations driving enterprise and business growth: Business Link, Northamptonshire Enterprise Limited, South East England Development Agency (SEEDA), East of England Development Agency, the Small Business Service, G2i and Derby and Derbyshire Economic Partnership.

CASE STUDY: first:utility

BOTTLE PR was appointed by first:utility due to a limited industry profile and public awareness. BOTTLE PR’s objective was to improve the brand’s profile and recognition with the general public, position the company as a consumer champion, position the first:utility energy saving smart metering proposition as innovative and forward-thinking, explain the benefits of smart metering.

BOTTLE PR worked to create a newsworthy story around the launch of first:utility’s energy saving electricity tariff. A full media launch ensued, which was planned and executed by the BOTTLE PR team and resulted in securing media briefings with all the key national energy writers, plus selected key trade publications. BOTTLE PR also pursued high-profile national broadcast outlets such as The One Show, Channel 4’s Dispatches and BBC Watchdog to outline the consumer benefits of smart metering, and the fact that first:utility was the only business to offer the service in the UK.

Other specifically selected media opportunities were secured to reinforce the ‘Challenger brand’ status that first:utility wished to foster in line with their positioning as a consumer champion.

“Just wanted to add my own thank you and appreciation for all the effort expended the last few weeks and months and that I am very happy to have Bottle on board to support and advise us through the coming year.”
Mark Daeche, CEO, first:utility

“BOTTLE PR worked on raising the profile of TONI&GUY’s co-founder and Chairman Toni Mascolo for his OBE, and we have been really impressed by the speed of delivery, the friendliness of the team and their professionalism. BOTTLE PR clearly has a knack for interpreting and bringing more to a creative brief and to date, we are stunned by what has been delivered in a month – from radio to live TV, through to national press editorial.”
Carolyn Whitehorne, Head of Product PR & Communications, TONI&GUY

CASE STUDY: SEA AXIS

Background

BOTTLE PR was appointed by global transport business Axis Intermodal to build awareness of the brand – including the truck and trailer rental business and the launch of the group’s marine container division

Strategy

BOTTLE PR’s strategy focused on using the strong credentials of the Axis team and their strong client base to showcase the new expertise being brought to market

Approach

BOTTLE PR launched Axis’s new division at Intermodal 2007, securing high profile trade and national coverage
The campaign then developed to secure more bespoke contact with Axis’s key trade media – with media visits and meetings set up with key spokespeople

CASE STUDY: AXA ICAS

Background

BOTTLE PR was appointed by AXA ICAS in 2004 to provide an ongoing PR and marketing programme to position the organisation as leaders in their field

Strategy

Positioning AXA ICAS as thought leaders in their arena and generating opportunities for them to comment on key issues affecting employees and businesses as a whole

Approach

BOTTLE PR worked with AXA ICAS to identify a hit list of key topics, such as absenteeism and internet abuse, which then formed the basis of a highly targeted media relations campaign
BOTTLE PR also arrange seminars on the organisation’s behalf and have advised on a complementary e-marketing strategy

Coverage

Press coverage has been generated on a wide range of topics, including many broadcast interviews on the psychological aftermath of trauma
Feature articles and bylines have also appeared in publications including:

                     - The Financial Times
                     - thetimesonline.co.uk
                     - Personnel Today
                     - Employees Benefits
                     - Health Insurance
                     - HR Director

CASE STUDY: Ark Continuity

Ark Continuity is one of the leading data centre developers in the UK. Over the past ten years the company has been developing a new data centre campus in Wiltshire and by summer 2009 was ready to launch, as the most environmentally-friendly data centre in Europe.

BOTTLE PR was brought in at relatively short notice to start a PR programme, supporting the company as it made its first announcement to the trade that it had a new model of data centre.

Working closely with the CEO and COO, the team at BOTTLE PR put together a comprehensive PR programme ahead of launch in September.

With a very complex message in a competitive but little understood market, BOTTLE PR first had to work on clear, consistent messaging, from which the entire marketing team could work – from in house sales through to graphic designers.

Ark was key sponsor for GovNet’s Government ICT Goes Green. BOTTLE PR had to work quickly to organise a sponsor’s dinner, where key industry contacts would hear about Spring Park (the data centre campus) for the first time, along with some of the ground-breaking environmental innovations being introduced by Ark.

We work closely with GovNet to ensure the right contacts were invited, including key media, and with the design agency to deliver brochures, pop up stands, an exhibition display, to write the after dinner speech and manage the process of creating a keynote address at the conference itself.

Alongside we prepared the media launch, which went out live on the first day of the conference. Key trade titles picked up the story and this has been followed up by one-to-one briefings, site visits, telephone interviews, article submissions and comment pieces over the past three months. In addition, we organised one-to-one briefings with a select number of key industry analysts, resulting in positive reports and comment.

The strategy is being reviewed in January for the coming year and will include all PR elements, from events through to stakeholder relations, in order to position Ark Continuity as a leading ‘green’ data centre provider.

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