public sector experience

BOTTLE PR helps public sector organisations get their message out. To explain, inform and influence.

We know what works in reaching difficult-to-engage audiences. And we understand the way the public sector works - several BOTTLE PR consultants have worked in the public sector at a local, regional or national level.

We’re proud to be a preferred supplier for key government agencies. We are committed to giving the public value for money, delivering against tight budgets and objectives.

What can we do for you?

Turn convoluted ‘official speak’ into clear, strong, messages
Ensure businesses and individuals are aware of programmes which can improve lives
Target specific groups with special campaigns
Generate positive coverage
Demonstrate value for money in implementing government initiatives

As we have done for:

SEEDA (South East England Development Agency)
The Learning and Skills Council
Northamptonshire Enterprise Development Limited
One NorthEast
The London RDA (Regional Development Agency)
Surrey County Council
Derby and Derbyshire Economic Partnership
PensionsForce
Business Link

“I worked with BOTTLE PR on a campaign to champion Broadband Partnerships, encouraging SMEs to embrace broadband to drive competitiveness. I genuinely consider their work to be professional, innovative, impressive and thorough. The team who worked on our campaign had focus, determination and commitment. BOTTLE PR delivers the work - and the results.”
Steven Heaton, SEEDA, Campaign Manager

CASE STUDY: NORTHAMPTONSHIRE ENTERPRISE LIMITED (NEL)

BOTTLE PR has been appointed by NEL to develop and deliver campaign-led and brand awareness Place Marketing and PR activity targeting both consumers and businesses within and outside of Northamptonshire. The aim of the project is to promote Northamptonshire as one of the UK’s most thriving counties for both tourism and business.

Most recently, the team secured Kevin McCloud, designer, author and TV personality to lend his support to the Northamptonshire Enterprise Limited initiative at MIPIM, one of the world’s largest investment, property and development fairs in Cannes. Kevin was at the event representing NEL and delivered a speech to key delegates, describing his passion for sustainable forms of construction and outlining plans to develop the Northamptonshire-based industry cluster. Kevin’s involvement gave NEL a great spokesperson to support its plans, strengthening and raising its profile, and resulted in some excellent, high profile media coverage around the event including coverage in Property Week, The Times, Heart FM, BBC Radio Northampton, Building Design Magazine, Midlands Business Insider and Northampton Chronicle & Echo, Daventry Express, with more coverage in the pipeline.

CASE STUDY: LEARNING & SKILLS COUNCIL (LSC)

The Learning & Skills Council (LSC) is a publicly-funded, non-departmental body with a remit to improve the skills of young people and adults throughout England. BOTTLE PR was contracted by the LSC to promote the organisation in the South East region and to help drive participation in learning programmes among both young people and adults. This project was set against a challenging backdrop, whereby the LSC nationally wants young people and adults in England to have knowledge and skills matching the best in the world by 2010.

The LSC’s first National Apprenticeship Week in February 2008 was the forefront of the campaign, providing us with the opportunity to raise awareness of the variety of Apprenticeships available in the South East and to showcase the valuable skills that Apprentices learn through their employer and at college. We set up a ‘challenge an Apprentice’ event at a national car repair centre, where journalists were invited to challenge an Apprentice in one of their every day skilled tasks.

The challenge to spray paint a car body shell was taken up by ITV Thames Valley. We also set up a filming opportunity to interview Marco Pierre White’s Apprentice at his restaurant The Yew Tree near Newbury. BBC South Today interviewed the Apprentice at the restaurant and also interviewed the LSC. Further broadcast interviews were arranged with Kick FM, BBC Radio Berkshire and BBC Radio Solent, while press coverage included the Kent Messenger, Hampshire Business, the Newbury News and the Kent and Sussex Courier.

CASE STUDY: SEEDA

The South East England Development Agency (SEEDA) employed BOTTLE PR to support the work of nine regional broadband development partnerships, promoting their services to businesses throughout the South East and driving the uptake of broadband for business use.

The overall campaign was named ‘The Unfair Advantage’ and took a three-pronged approach. The first campaign was focused on broadband hotspots, encouraging businesses to host a hotspot and create a network of hotspots across the entire South East. The PR activity also promoted the benefits of access to wireless broadband to businesses and home workers. A launch event was held at East Sussex Broadband Partnership - a pioneering partner in the campaign, which had already completed its network. Eight regional media launches were then organised for each broadband partnership across the South East.

The second part of the campaign aimed to launch the results of the MATISSE (Mobile and Teleworking Initiative for a Smarter South East) report. The findings of the Hampshire trials were crafted into useful PR documents and announcements and used with the relevant media, including a toolkit to advise companies on how to set up their teleworking strategy to gain best advantage. The PR activity generated: six broadcast interviews, national press interviews with titles including The Times, IT Week and The Evening Standard, a case study in The HR Director and twelve regional magazine and newspaper interviews.

The final ’e-adoption ladder’ campaign aimed to make businesses aware of how the broadband partnerships can help businesses exploit their broadband potential and climb the ‘e-adoption ladder’ in order to gain a competitive advantage. BOTTLE PR produced and issued an eMailshot to over 14,000 SME contacts across the South East to promote SEEDA’s nine broadband partnerships as being on hand to help businesses identify how they currently use broadband and how the technology can improve their business performance. The PR activity generated several broadcast interviews, while individual press coverage was secured for each partnership area.

CASE STUDY: G2i

Funded by the London Development Agency and available to London businesses, g2i (Gateway to Investment) is a highly successful investment readiness programme delivering early stage private investments to exciting young London-based businesses. It provides the VC community with a high-calibre of investment opportunities. g2i delivers the investment advice and practical help through a consortium of six private sector specialists – Grant Thornton, E-synergy, Quotec and Pembridge, It is funded by the London Regional Development Agency.

BOTTLE PR worked with g2i to raise awareness of the programme among all small business sectors but with a big push on the cleantech and meditech sectors. The strategy was also focused on positioning g2i as a dedicated source of information and support on raising funds in the drive to increase web site traffic and sign up companies to the programme.

By setting up regular media briefings with major National business correspondents and working closely with g2i clients for case studies, BOTTLE PR raised and strengthened g2i’s profile across all major business sectors, helping drive traffic to the web site and supporting an increase in companies registering on the programme.

Some of BOTTLE PR’s successes included an article in The Times, two full page articles in the FT on g2i and case studies including their work in meditech and cleantech, FT Money section, a case study on g2i’S client (Peezy) in The Daily Mail online, a by-lined article by G2I in the Telegraph.co.uk; an advice piece in The Daily Mirror and Mirror.co.uk. As a result of the Daily Mail online piece, Peezy received over 100 new business calls on the first day the article appeared.

Coverage was also secured in key business and small business titles including Mayorwatch, Director, Real Business, Growth Business and smallbsuiness.co.uk.

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