news from BOTTLE PR
BOTTLE PR to take PocketSurfer to the masses
PocketSurfer2, a handheld device offering the fastest connectivity to the internet on the move, has appointed BOTTLE PR to promote it to a mass consumer audience.
PocketSurfer2 is an ultra-thin device, offering fast internet access for consumers on the move. There are no hidden costs and no contracts. Aside from the affordable initial purchase price consumers don’t need to pay again to access whatever they want to online. The device includes a built-in GPS receiver and integrated location-based services with Google Maps™.
BOTTLE PR is tasked with taking PocketSurfer2 into mainstream media. It will also be working on the launch of an exciting new model due out later this year. Part of BOTTLE PR’s brief is to promote the PocketSurfer2 as digital advertising real estate for brands wanting to reach consumers directly.
BOTTLE PR pitched against the incumbent agency and one other as part of the selection process. BOTTLE PR will be reporting to Richard Mower, VP Marketing & Partnerships at PocketSurfer. Richard commented on his reasons for selecting BOTTLE PR: “We were impressed by BOTTLE PR’s extensive experience in the industry and their ‘real life’ grasp of how our market works at all levels. They displayed strong creativity which was backed up by a tangible, measured plan that we could buy in to with confidence. We’re looking forward to working with the Team.”
BOTTLE PR Director Siân Gaskell, who is leading the account, says: “There is a lot of activity going on in the mobile internet space, with operators, handset manufacturers and brands all wanting to encourage consumers to get online, away from the PC. However, one of the biggest barriers to adoption to date has been consumer confusion over how much it costs to download content or surf the Internet on a mobile device. Our campaign will position PocketSurfer2 as dispelling this confusion with its up-front cost and as a viable option for anyone wanting to access the internet on the move, wherever they are.”
-Ends-
Notes to Editors:
For further information please contact:
Sian Gaskell or Anna Speddy on T: 01865 882988, E: or
Editor’s note:
Based near Oxford, and with clients in London and across the UK, award-winning BOTTLE PR was established in 2003 by two senior PR professionals with strong in-house and agency experience.
As its expanding and varied client base has grown, BOTTLE PR has kept its fresh, hungry and energetic approach to business and hold true to our core values of transparency and integrity. The enthusiastic team of consultants at BOTTLE PR all have solid PR backgrounds both in-house and with leading agencies.
Thriving on word-of-mouth recommendations, in 2007 BOTTLE PR became one of industry bible PR Week’s prestigious Top 50 consultancies outside London. In April 2008 BOTTLE PR was listed as one of PR Week’s top 150 agencies in the UK.
In 2007, BOTTLE PR launched BOTTLE 2.0 – its new media PR service focused on Web 2.0 and online communication.
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