news from BOTTLE PR
House of Bath appoints BOTTLE PR to promote products
House of Bath, an established multi-channel retailer, has appointed BOTTLE PR to raise awareness of the company and its products as well as launching a refreshed brand in September.
House of Bath offers a collection of classic and contemporary products for every room in the home, many of which are exclusive and not readily available on the high street.
Launched in 1998 and acquired by the N Brown Group in 2004, House of Bath benefits from being part of a larger group which enables it to deliver to its consumers within expectations. An experienced buying team, high quality products and excellent customer service standards have made House of Bath the success it is today.
Considered by many of its 450,000 loyal customers to be a ‘family run’ retailer, House of Bath continues to strive for a range of products and branding that is specifically developed and selected for its audience.
BOTTLE PR is tasked with ensuring House of Bath reaches its current audience with its offering of core ranges and new seasonal products whilst increasing awareness amongst a new audience. The new branding will help enhance the identity of House of Bath and its offering. This will be carried out by gaining regular exposure in the target media and driving catalogue requests and visits to the website.
Kay Handscomb, Marketing Director, House of Bath said: "We feel that BOTTLE PR really understands House of Bath’s development plans and we’re confident the team will work with us to achieve these.
"We were very impressed by BOTTLE PR’s creativity, experience and, most of all, enthusiasm and we’re looking forward to seeing some great results."
Claire Cairns, joint managing director of BOTTLE PR, who led the pitch said: "We want to ensure that the House of Bath product range and new branding stand out in the cluttered retail marketplace. We want to reposition the brand to a wider market.
The fresh, stylish branding should attract a younger audience to grow with the brand, without alienating House of Bath’s core audience. We are delighted to have been appointed by House of Bath at such an exciting time."
-Ends-
Notes to Editors:
For further information please contact:
Gail Buckle OR Anna Speddy on 01865 882988 or email OR .
Editor’s note:
Based near Oxford, and with clients in London and across the UK, award-winning BOTTLE PR was established in 2003 by two senior PR professionals with strong in-house and agency experience.
As its expanding and varied client base has grown, BOTTLE PR has kept its fresh, hungry and energetic approach to business and hold true to our core values of transparency and integrity. The enthusiastic team of consultants at BOTTLE PR all have solid PR backgrounds both in-house and with leading agencies.
Thriving on word-of-mouth recommendations, in 2008 BOTTLE PR retained its position as one of PR Week's Top 150 PR agencies in the UK and as one of the UK's top 50 PR agencies outside London.
In 2007, BOTTLE PR launched BOTTLE 2.0 – its new media PR service focused on Web 2.0 and online communication.
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