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New BOTTLE PR expert untangles Web 2.0
BOTTLE PR has appointed new media expert Adrian Moss to head up BOTTLE 2.0, its new division to offer Web 2.0 tools to business-to-business, consumer and not-for-profit accounts.
During his PR career, Adrian has worked on campaigns for leading companies and organisations such as Barclays, BT, Centrica, the European Food Information Council, the Maritime and Coastguard Agency, NatWest, Orange, Siemens, Thames Valley Chamber of Commerce, Transco, The World Bank, The Bank of England and Vodaphone.
Adrian says: “Culturally, the increasing influence of social media such as blogging, podcasting, email and discussion forums means organisations need to be more open and have conversations with customers and stakeholders online. It’s proving a valuable experience for all parties.”
BOTTLE 2.0 manages brand awareness and reputation online and develops creative campaigns to build an effective presence, drive website traffic and develop equally good relationships with the online media as with the traditional media. Being an integral part of the BOTTLE PR team ensures that BOTTLE 2.0 work complements other PR activities to maximise coverage and influence.
Claire Cairns, Joint Managing Director of BOTTLE PR: “We are pleased that Adrian has joined us to take BOTTLE 2.0 forwards. With his help, we have the skills and experience to support our clients both at a strategic level and in delivering programmes as part of their social media campaigns.”
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