news from BOTTLE PR
Learning for fun given boost in Surrey
Surrey County Council has appointed BOTTLE PR to devise and run a communications campaign to encourage more adults in the county to learn for fun.
The Adult and Community Learning Campaign will launch a new look for the service in the Summer, with BOTTLE PR tasked to ensure that the refreshed image attracts more learners from all walks of life to sign up to daytime and evening classes. The programme includes an overhaul of the website, new collateral and an ongoing influencer and media campaign to raise awareness of the benefits of learning throughout life.
BOTTLE PR will implement a wide-ranging creative communications strategy to reach adults from different stages and walks of life. The messages will focus on the benefits of learning and the hundreds of quality-assured courses available on people’s doorstep.
The Council’s ACL team currently provides over 1,000 different courses on subjects ranging from pottery to photography and learning Japanese to dancing the Jive.
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