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Launch of online auction website rocks.tv
Independent jewellers Coloured Rocks is launching rocks.tv today at the Tower of London; the first auction website featuring a live auctioneer. Anticipated as the most exciting web development this century from a UK company, rocks.tv will auction its unique items of hand-crafted jewellery made from genuine gemstones, direct to the public. With no reserve or starting bid, bidders will have the unique opportunity to obtain jewellery for free.
From 5pm to 11pm, seven days a week, auctions can be watched via a live internet video stream. Visitors and bidders will be able to chat with one another and with the auctioneer in real time. The action will be fast-paced, with up to four auctions taking place simultaneously and up to seventy auctions each evening. To fuel the excitement, certain items being auctioned that night can be previewed at any time during the day and pre-bids can be placed.
rocks.tv co-founders Steve Bennett and John Bennett, brothers and serial entrepreneurs, have been creating and developing mail-order, customer-centric businesses since the late 1980s. Successes include Software Warehouse plc, Jungle.com, and the jewellers Coloured Rocks. They are very confident that rocks.tv has a winning formula of glamorous designer jewellery and a bidding process with instant appeal to the internet generation.
Steve says: “We are taking the auction room format of Christie’s and Sotheby’s and placing it live on the web; the difference being that our auctioneer is in a TV studio and the bidders are participating on their PCs at home. Those that understand eBay will quickly get to grips with our technology, and women who like the ethos of the fast-changing product lines of the trendy high street fashion stores will appreciate our mission to introduce new designs daily.
“We are also excited to be launching what we believe will be recognised as a new method for brands to merchandise their goods direct to the public. This is an exciting time for those who want beautiful jewellery combined with a fun, interactive and easy-buying method.”
rocks.tv also provides exceptional standards of service to its bidding community. All its jewellery incorporates only real gemstones, made to the unique designs of its in-house designers and licensed partners from across the world. All products are beautifully packaged and come with an authenticity certificate and a 30-day money-back guarantee. The wealth of video content on the website aims to give viewers a strong understanding about gemstones and jewellery.
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Notes to editors
For more information and images on rocks.tv contact the rocks.tv PR team at BOTTLE PR by emailing or calling 01865 882988. Visit www.rocks.tv
About rocks.tv
Launched in July 2008 by brothers Steve and John Bennett, two entrepreneurs of Software Warehouse and Jungle.com fame, rocks.tv is the UK’s first ever online auction for jewellery featuring a live auctioneer.
rocks.tv is live on the web from 5pm – 11pm, seven days a week, with an interactive site which incorporates a real-time live chat function between bidders and the auctioneer. With no reserve or starting bid, it is possible that on certain occasions bidders will be able to obtain jewellery for free.
The auctions feature unique items of jewellery made from genuine gemstones, all designed in-house and by licensed partners from across the world.
The rocks.tv website aims to educate bidders with interesting background information on the gems being auctioned.
rocks.tv gives 15% of all profits to charity projects in Africa.
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