BOTTLE PR
Sparky, eye-catching PR is a vital element of the mix and one at which BOTTLE PR excels. But we’re also experts in the less glamorous disciplines which steadily build your reputation and form the solid foundation for more exciting, creative campaigns.
We don’t go the typical ‘scatter-gun’ way - sending out huge volumes of press releases to all and sundry. This does more harm than good to your image with the media. Instead, we achieve maximum coverage and results by employing intelligent, focused and structured techniques aimed at specific target audiences.
Ten Green BOTTLEs
Our ‘10 Green BOTTLEs’ service provides a checklist of day-to-day media relations activity in line with your objectives and target markets. Typical activities include:
- Issuing news releases - when there’s a real, relevant news story with media appeal
- Providing a press office function to respond to incoming calls from the media and ensure a swift reaction to brewing crises
- Building a database of case studies with the ‘wow’ factor
- Ensuring your appearance in articles and forward features
- Conducting an audit of the media’s understanding of your organisation and building future opportunities
- Entering individuals and the organisation for relevant awards and speaking opportunities
- Creating suitable sponsorship opportunities
- Identifying profile opportunities for senior personnel and the organisation
- Running an analyst relations programme
- Piggy-backing topical news issues
Spin the BOTTLE
On top of our ‘10 Green BOTTLEs’ service of regular PR activity, we recommend targeting each chosen audience with a series of highly creative PR campaigns - termed ‘Spin the BOTTLE’ - to attract maximum attention in the media. These campaigns can include consumer surveys, bespoke media contact, media stunts and guerrilla PR activity.
The BOTTLE PR team will regularly brainstorm truly amazing ideas which will sit comfortably under the chosen overall umbrella theme for your PR and align with your objectives, culture and image.
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