issues management and crisis communications
Issues management and crisis communications
Your reputation is one of your most valuable assets. When it’s under attack, protecting and defending it become the highest priority. This is particularly true in today’s 24-hour news cycle, fuelled by an investigative media, government investigations and consumer pressure groups. And now, with the rise of social networking, the blogosphere is quickly set alight with a company’s issues.
A tactical approach to crisis management
Properly handled, a crisis can become an opportunity to enhance your standing, but the media firestorm can quickly overwhelm your organisation’s ability to respond effectively. To emerge with your reputation intact, we anticipate every move and respond immediately and confidently, by...
- Crafting thorough and compelling statements
- Conducting proactive media outreach to communicate messages and context
- Identifying and recruiting credible third-party allies who can attest to your side of the story
- Striking first, not waiting to be hit
Effective crisis management demands hard-to-find skills from the public relations professional. It needs PR experience at the highest levels, including investigative reporting, politics, and lobbying.
BOTTLE PR’s consultants are highly experienced in issues management and crisis communications and offer our clients both proactive and reactive services. For example, we can monitor your online reputation and coverage so that, where necessary, we can move swiftly to help manage an online crisis.
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