Name: Will Cairns

Position: Director & Founder

First PR Job: 1995, Head of PR, NTL

Some of the companies Will has worked with: Nortel, ING Direct, Asta Development, Be Un Limited, Poundland.

Best PR Success: Launching the online savings bank ING Direct. ING Direct had a dramatic impact in the UK savings market, which was strongly steered by the excellent media coverage it received in the months following its launch. ING Direct received more coverage than any other financial provider in the post-launch months and Lindsay Sinclair (CEO ING Direct) was the most quoted executive within the financial industry. In April 2004, Lindsay Sinclair was featured in the profile section of the Financial Times and during the same month ING Direct once again received more press coverage in the UK than any other financial services company.

Hobbies: Playing golf and hockey and spending time with his two children and wife/business partner.